Bright Bright Great is a design-thinking, branding, and UX studio that creates boundary-pushing digital products and experiences. Bright Bright Great (BBG) is an independent branding, design, and digital experience agency that helps organizations build stronger connections with their audiences through thoughtful strategy, creative design, and user-centered technology. Founded in Chicago in 2008, the agency has spent nearly two decades helping businesses, nonprofits, educational institutions, and consumer brands transform ideas into memorable experiences that are both visually compelling and highly functional.
What makes Bright Bright Great unique is its belief that great design should do more than simply look good—it should solve problems, tell meaningful stories, and create lasting relationships between brands and the people they serve. The agency brings together strategists, designers, developers, researchers, and marketers who collaborate closely to create work that balances creativity with business objectives. This approach allows clients to build brands that stand out while delivering digital experiences that are intuitive, accessible, and effective.
BBG offers a wide range of services, including brand strategy, visual identity design, logo creation, messaging development, UX research, user experience design, web design, web development, digital marketing, content creation, photography, videography, and technology consulting. The agency also specializes in accessibility-focused digital experiences, ensuring websites and digital products are usable for all audiences while meeting modern compliance standards.
Over the years, Bright Bright Great has partnered with organizations across numerous industries, including education, healthcare, technology, retail, food and beverage, arts and culture, and consumer products. Their portfolio features projects ranging from brand identity systems and packaging design to enterprise websites, digital products, and marketing campaigns. The agency has worked with both emerging businesses and established organizations, helping each client create stronger brand recognition and more meaningful customer engagement.
A key strength of BBG is its collaborative and transparent working style. Rather than treating projects as one-time engagements, the team focuses on building long-term partnerships with clients. Every project begins with research and discovery to better understand business goals, audience needs, and market opportunities. This strategic foundation helps ensure that creative decisions are backed by insight rather than assumptions, leading to more impactful results.
Innovation also plays a major role in the agency's culture. Bright Bright Great continuously adapts to changes in technology, user behavior, and digital trends while remaining committed to timeless design principles. Whether developing a new brand identity, launching a digital platform, or improving an existing customer experience, the agency focuses on creating solutions that are both relevant today and sustainable for the future.
In 2026, Bright Bright Great further expanded its capabilities through a merger with Sure Thing Studio, strengthening its expertise in brand strategy, identity design, content creation, and digital experiences. This evolution reflects the agency's ongoing commitment to helping clients navigate an increasingly complex digital landscape with confidence and creativity.
Today, Bright Bright Great continues to serve as a trusted creative partner for organizations looking to elevate their brand presence, improve user experiences, and build meaningful connections with their audiences. Through a combination of strategic thinking, design excellence, and technical expertise, the agency helps businesses create work that not only looks exceptional but also delivers measurable results and long-term value.
